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Peppers and Rogers Group is a business and management consulting firm that specializes in maximizing the value of customer relationships through one-to-one marketing and customer relationship management. The company's founders, Don Peppers and Martha Rogers, Ph.D, have written many books on the subject -- THE ONE TO ONE FUTURE, ENTERPRISE ONE TO ONE, THE ONE TO ONE FIELDBOOOK, THE ONE TO ONE ...
www.1to1.com/
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