U. Iowa Communication Studies Resources: Political Advertising
30 Second Candidate, The A PBS documentary supplement that features an historical timeline of U.S. political advertising on TV, a unit on the creation process From Idea to Ad, and Tricks of the Trade on how particular meanings and moods are manipulated. You can also find transcripts of the program. Ad Critical Political Site A small, hopfully growing collection of political TV ads. A special ...
  www.uiowa.edu/~commstud/resources/pol_ads.html reviews
3PT - Media Buying
An interview with Boston Univ. Prof. Tobe Berkovitz about buying political media used with the web-based case, Campaign '96: Third Party Time (Case Program, Kennedy School of Government, Harvard Univ.).
www.ksg.harvard.edu/case/3pt/berkovitz.html reviews
|
