1964 Political advertising took a great leap in sophistication with Lyndon Johnson's 1964 Presidential campaign. Democrats finally landed a top advertising agency -- Doyle, Dane, Bernbach (DDB) -- to produce a campaign. DDB had made its name producing evocative soft-sell advertising for Volkswagen and Avis in a departure from the repetitive slogan approach of Rosser Reeves's Unique Selling ...

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